Channel Surfing
By Michelle Edgar
Estée Lauder's BeautyBank is heading to TV to reinvent its distribution strategy. Eyes by Design, a prestige-priced makeup and treatment line created specifically for HSN, launches in July and adds a new selling outlet for the division, previously only in department and specialty stores. Industry sources said the assortment could do $15 million in retail sales by its third year.
Read more at WWD
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