Friday, May 2, 2008

Estee Lauder at HSN

Channel Surfing
By Michelle Edgar

Estée Lauder's BeautyBank is heading to TV to reinvent its distribution strategy. Eyes by Design, a prestige-priced makeup and treatment line created specifically for HSN, launches in July and adds a new selling outlet for the division, previously only in department and specialty stores. Industry sources said the assortment could do $15 million in retail sales by its third year.

Read more at WWD

No comments:

Post a Comment